Expert mentoring in Growing Food CPH

October 12, 2018

Getting a personal advisor has been invaluable for startups Fresheet, Greenwitch and Nature Preserve in the Growing Food accelerator programme. Read more and don't forget: Application deadline is in just over a week (22 October).

Mentoring is a core element in Growing Food CPH. For participants Fresheet, Greenwitch and Nature Preserve it meant accessing business knowledge, tapping into an extensive network, decision making abilities, better market understanding and more.

Fresheet: Advisor initiative was instrumental

“Our Advisor Michael Ingemann helped us shed light on the market dynamics between restaurants and their food producers (our customers). Moreover, being able to tap into Michael’s extensive knowledge from his consulting and business administration background was invaluable for us during the early stage of our product development. Our conversations with Michael gave us access to knowledge, network and decision-making abilities that enabled us to progress faster during customer development and market validation. It has been fantastic! For our team, the mentor programme was the most valuable aspect of joining the Growing Food programme,” says Søren Fuhr, Founder of Fresheet.

Greenwitch: Valuable mentoring 

"My mentor Louise Ertman Baunsgaard helped me set the right goals and through her I have accessed a huge network. I am currently aiming to scale-up my business and her advice has really helped me to keep focus. I am very pleased with all the mentoring Louise has provided, it is definitely proving very effective,” says Julie Bowall, Founder of Greenwitch.

Nature Preserve: Better product understanding

“Our Advisor Martin Bregnballe has provided us with an excellent understanding of the Scandinavian food market, he has helped us to develop a business plan and he has connected us with the right experts to improve our final product. Overall, we would highly recommend the Growing Food programme and the mentoring we have received through it,” says Anantha Peramuna, Founder of Nature Preserve.

About the Growing Food advisors:

Michael Ingemann: Founder of and several other IT businesses. Chairman at Claus Meyer Holding, Board Member at Fooduser and more.

Louise Ertman Baunsgaard: Founder of LETZ SUSHI – a nationwide chain of sushi restaurants sold to Lars Larsen Group in 2007. Now, Business Angel as well as Coach and Advisor.

Martin Bregnballe: Founder and CEO of Væxt Management –advisor company for food startups. Former Business Development Director, Meyer Group and Nordic Brand Manager, Nestlé.

About the startups

Fresheet makes business management for urban farms easy through helping upstart urban farmers find and connect with their local customers. 

Greenwitch makes it easier to stay healthy by producing subscription based organic vegetable smoothies.  

Nature Preserve makes smoothie powders from dried fruits and vegetables thereby addressing issues of food waste as well as nutrition.

About Growing Food CPH

A knowledge intensive accelerator for early stage startups initiated jointly by investment and development experts CAPNOVA, University of Copenhagen (KU) and Technical University of Denmark (DTU). 

Application deadline: 22 October 2018. Read more and apply here.


The above photo from left to right: Søren Fuhr (private photo), Julie Bowall (photo: Co-creators) and Anantha Peramuna (photo: Lars Svankjær).